Pakistan is all set to export up to 125,000 tonnes of mangoes this year, hoping to earn nearly $100 million in foreign exchange. Pakistan Fruit and Vegetable Exporters Association (PFVA) said on Saturday.
This year’s targeted goal is 25,000 tonnes higher than last year’s. Exports began in May, but demand is expected to peak in June and July, when harvests are at their best.
Pakistan’s mango season runs from late May to early September. During this time, different varieties are picked, including favourites like Sindhri, Chaunsa, and Anwar Ratol. In total, the country grows more than 100 types of mangoes.
Traditional buyers include countries in the Gulf, such as the UAE, Saudi Arabia, and Oman, as well as the UK and Canada. But this year, exporters are also targeting new markets like Japan, South Korea, Australia, Turkey, China, and the US.
Still, exporters face several hurdles. One challenge is rising tension between Pakistan and India, which is pushing up shipping costs. “Freight companies are charging more for Pakistani shipments,” said Waheed Ahmed, the PFVA’s patron-in-chief.
Another concern is climate change. Heatwaves, shifting rain patterns, and poor water management are hurting mango production. This year, growers expect a 20 per cent drop in the total harvest. If that happens, output could fall to around 1.4 million tonnes.
Ahmed said urgent steps are needed to protect the industry. “We need better water use, stronger research, and mango types that can survive tough weather,” he said. “The entire farming sector needs modern tools and long-term planning.”
